“As it so happens, nothing goes ignored on the World Wide Web! And as more brands and entrepreneurs are still comprehending ways to use social media marketing, even a slight stumble can cause stock prices to shake and inspire outrageous protests and criticisms over your product or services.”

Social media influence is everywhere. It has taken over everyone’s lives. Think about it- How many times do you open your Instagram or Facebook page to see what your mates (and acquaintances) are up to? For some, it could be at least 10 times, and for others, it could be more!

It is this benefit that most businesses took to capitalise upon for their brand endorsement. Typically, they are easy to pass over, but some endorsement schemes really arrest the attention of the end-users.

However, what if they garner attention for all the wrong reasons- like offending your values or making end-users feel completely alienated from a brand! It could be a mistake that your business may never recover from.

So, if you are a business owner wanting to use the limitless power of social media marketing, here are some common blunders that you should look to avoid.

“Being Inconsistent With Your Social Media Posts.”

Don’t wait to post on social media only when you are launching a fresh product or an intuitive service. You can use various scheduling tools to assist you to put up relevant and informative social media posts consistently- just to stay in touch with your end-users.

“Over Endorsing Your Products /Services On Social Media Platforms.”

Like too many cooks spoil the broth, excessive posts about specific products/services will annoy your targeted customers. The same can be said about tedious or redundant content.

Look to employ good social media marketing practices, and also create your account to be a part of your marketing strategy for maximum impact.

Our qualified and experienced Social Media Marketing specialists serving  Sydney will keep your followers engaged by providing them compelling posts that keep them updated and develop an interest within them to come back for more.

“Gauging Wrong Key Performance Indicators (KPIs).”

Gauging the wrong Key Performance Indicators (KPIs) leads you into the trap of vanity metrics. This entails the number of fans on FB or Twitter, and if they find the visitors growing, they get satisfied.

But the wise thing would be to measure the whole social media efforts your brand, rather than just how many fans or followers you have assembled. Simply put- the aim should be to measure the effectiveness of your social media marketing strategy on real business terms.

“Relying On Automation Completely.”

Your social media posts should have a personal touch. But many make the mistake of relying too much on canned (automatic) posting. That’s not what social media posts are about. It is about interacting with others or sharing valuable/useful information. Spamming them with too much of automatic content will push them away.

To help you generate more lively and authentic social media posts for your targeted audience; our skilled SM experts will create fresh posts and present them so that they appear real and genuine. Furthermore; our social media specialists will also come up with ways to produce content to delight, entertain and inspire end-users on a deeper level.

“Having Too Many Social Media Accounts To Handle.”

There are so many businesses who commit the mistake of jumping onto every social media platform to stretch their marketing resources. But all it does it make their marketing resources thin and produces minimal results.

The wise thing would be to not try on all social networks at once. Instead, look to target major platforms like Facebook, Twitter and LinkedIn.

We at ‘JR Technologies Web Pvt Ltd’– your reliable Social Media Marketing Company in Melbourne, Sydney with prioritising your endorsement efforts with effective strategies that help yield most results for your services/products.

So, if you are ready to serve your global customers with new-age social media marketing approaches, call us @02 8006 7865 today!