Both the proper SEO strategy and content go hand in hand. None of them alone can change the course of SEO (Search Engine Optimisation). Therefore, according to the professionals from JR Technologies Web Pvt Ltd, a popular name in the world of SEO company in Sydney, to optimise any of the blog to your site, it is necessary to make sure that the content is engaging getting maximum of the client to tick and click the website link without flicking.

If you are not into writing the content for the website or off-site, you might now know that it is important to have content that can easily be optimised. And for the content writers out there, have you ever thought how the readability of your content is going to affect your SEO process? Well, in short, it hampers a lot!

Features of Good Content

Good content has the reputation of easily getting engaged with the audience. Being wordy is not going to get things done unless it has not a resplendent one. Grammatically correct, well-worded content is going to be a sword that has the capability of cutting on both edges. A riddle or misplaced punctuation is going to spoil the broth and drive away from the readers.

Elements of Engaging SEO-friendly Content

Finding a top place in the SERPs is challenging. Search engine giants like Google and others have a different approach towards an effective SEO strategy. Amidst all the parameters on check, they also keep track of the meters that define how well the website is going to perform- ‘Bounce Rate’ and ‘Time on Google’- the two parameters that weigh the worthiness of your site. Regardless of the positioning of the keywords, illogical content is negatively impacting the ranking of the website.

According to the experienced SEO expert or consultant, other elements too define the SEO strategy which is as follows—

• The Length of the Content
• The Keyword Density
• Presence of the Subject in the Topic
• Grammatical and Spelling Issues
• Information Available in the Content

Checking out the Readability

To err is human and to rectify them is the sign of a real human being. Therefore, the content developers at JR Technologies Web Pvt Ltd, the reputed SEO company based in Melbourne & Sydney, use the following tools to check the quality of the content being delivered—

• GRAMMARLY

It is considered as the writers’ best friend. Right from assessing the errors in spelling to suggesting the right sentence formation, the tool has in it everything that would lead to the best write-up. The latest update of the tool also shows the stats on ‘Clarity’, ‘Correctness’, ‘Engagement’, and ‘Delivery’. Apart from this, the writer can also download the report on what has been written.

• HEMINGWAY EDITOR

It is the best tool that allows the writer to edit complex sentences and make them readable. Its unique colouring feature makes the tool specifically made to test readability.

Conclusion

Active SEO campaigning starts with ensuring that the content has the proper readability; therefore, rather than juggling with the keywords and words, it is essential to arrange them properly to get the best result.