ChatGPT, also popularly known as Chatterbot GPT-3, is a revolutionary AI platform launched in Nov 2022 for the public. The platform uses natural language processing (NLP) and natural language understanding (NLU) as its base to perform the operations as directed by its user. The AI is developed by OpenAI and with GPT-3 as its core language model. The program is designed to output nearly accurate queries thus creating conversations more realistic. Besides, it is fast and is a smart system that can be used across industries for accomplishing and automating a plethora of tasks. Here, we will first see how ChatGPT works and then delve into how it can be used for SEO.

The prime objective of ChatGPT is to make conversations seamless. For this reason, NLP or natural language processing technology has been used as a model. With the help of this platform, businesses can provide improved customer experience and provide better support. Wit that, it can present customers with useful and relevant insights. 

So, if you are wondering what are the main features of ChatGPT? They are:

• Generating conversational-style texts 
• Resolving queries
• Creating text summaries
• Translating text
• Creating text of varying tones and styles 
• Creating logical and consistent text as per the user query
• Generating text in various languages
• Refining specific tasks based on the datasets and machine learning

Apart from these, the API of ChatGPT can be used to develop better Chatbots. 

A few ways how the API can be used include:

• Auto-Support: The AI platform can be automated so that it can handle customer queries better and provide useful responses.

• Custom Layout: The design of ChatGPT can be tweaked to provide users with a user-friendly and intuitive UI for seamless conversations.

• Smart Replies: As per user queries, smart replies will be generated to help customers with what they are looking for.
  
• Smooth Integration: ChatGPT can be integrated seamlessly into any software, CRM or website to make user support better and easily accessible.

• Multi-Language Support: The AI platform can be tweaked to interact with customers in their native language thus adding dynamism to the overall communications.

• User Analytics: The Analytics option included with ChatGPT can help businesses assess customer interactions and adjust the AI operations accordingly.

• Generate Content: ChatGPT can generate content as per user queries thus solving specific questions of the clients quickly.

Now that you know the features and functionalities of the platform, we will take a look at its mechanism delving into the main topic, which is how you can use the AI for SEO.

The Working Mechanism of ChatGPT

The AI platform primarily works in three steps.

Step 1: Collect Data and Train the Model

In this step, the dataset on which ChatGPT runs, samples the user query. Following this, a labeler guides the desired output and this data refines GPT 3.5 with supervised learning.

Step 2: Gather Comparison Data and Train the Model

In the second step, the user query and different models outputs are sampled, following which, the labeler sorts the output from the best to worst. This data is further used to train the model.

Step 3: Using the Reinforcement Learning Algorithm to Further Optimise the Model

In this step, a new query is sampled from the dataset. Then, a PPO model is generated from the data. This policy creates an output and a reward model calculates the reward for the same. This final output updates the policy using PPO.

This is basically an overview of how ChatGPT works, but the actual process has more complexities which will be discussed in a different discussion. Therefore, let’s focus on how you can use the AI model to meet your SEO goals. 

The information that has already been stated might seem comprehensive but this was needed since it contains the fundamentals of the model itself, its composition along with its aims and objectives.

A Guide to Using ChatGPT for SEO

If you have already figured out how you can use the system to get the best results in SEO, congrats, you are on the right track! But if you want concrete instances, this guide will definitely provide you with quite a few ideas. 

Now, let us take a look at them.

• Generate Web Blog Topics

Posting SEO-optimised blogs periodically on your clients’ website is a necessity. But if you or the writers are out of ideas regarding what to write, ChatGPT can assist you efficiently. Just feed it with a few keywords of your choice and ask it to generate blog ideas. It will then come up with what you need. A pretty nifty tool, isn’t it?

• Perform Keyword Research  

You might already be using various tools for generating or planning keywords such as Google’s Keywords Planner tool. But now it’s time to use ChatGPT for generating keywords as well as LSI-s. You only need to type in what you need for a specific niche. For instance, you can put your query as “generate keywords for digital marketing” or write “generate LSI for digital marketing”. Within seconds, the AI will populate the keywords or the LSI on the provided niche.

• Create Blogs and Articles on Specific Topics and Keywords With Word Count As Per Your Choice 

You can let ChatGPT write plagiarism-free SEO-friendly blogs and articles on your specified topics that includes keywords (optional). You will need to specify the topic, the word count, and the keywords (if any) to get the desired output. For example, the query “write a blog in 500 words on the topic how is digital marketing evolving and include the keywords digital marketing manager and digital marketing specialist” will provide you with the right outcome. By now, you might have already figured out what the actual output will be!

• Generate Unique SEO Titles and Meta Descriptions

Using the already-mentioned methodology, you can generate SEO titles and meta descriptions for web pages and web blogs. These titles and descriptions will catch the attention of the visitors and you might experience a traffic surge to your websites if you implement them.

• Create FAQ for Websites

If you want to include FAQs on a website, you can quickly do so with ChatGPT. You just have to input the topic and direct the model to generate FAQs. Optionally you can include word limit and keywords.

• Generate Website Schema and Sitemap

If you have been storing the schema snippets of rating schema, FAQ schema, etc. in your personal folder, you can break free from visiting the folder every now and then! You can uncomplicate your SEO work with the model. You can generate a schema of your choice for a website through the model. Similarly, you can let it create a sitemap code for the website. Quite a handy tool, indeed!

• Get Website Optimisation Suggestions and Determine Changes

You can let the AI model analyse your preferred website to get recommendations regarding how you can optimise the same. You only need to provide the URL and ask ChatGPT to suggest optimisations. Similarly, following the same methodology, you can use the model to let you know the changes that might affect SEO and how you can improve the same.

ChatGPT Limitations

Though the possibilities are nearly limitless regarding what the AI platform can do, it is not devoid of its imperfections.

Remember, it’s an AI and relies heavily on ML(machine learning) and datasets to process information and learn the right responses. Without the same or a failure in updating the model can lead to unrefined or even erroneous responses. 

Another important limitation of the model is the data bias that can lead to one-sided responses which can be misleading and even offensive. Besides, a lack of structure in content is commonplace for most AI models.

When generating content, ChatGPT will lack the human touch since it is devoid of emotions. Go through a blog or article generated by it and you will get an example. In fact, you can ask the AI about its feelings and emotions such as love, hate, fear, etc. The response is obvious! It can’t feel a thing! 

The SEO strategies that it will create might not be perfect and even contradict conventional SEO practices. So, when using it, you need to be careful about what you should implement and what you should not.

In Conclusion

ChatGPT is undoubtedly one of the best AI models that can make SEO and several other tasks quite convenient. In fact, what is mentioned here is just the tip of the iceberg since it can do a lot more. Also, several new things are yet to come in the upcoming versions. Yes, it has its weaknesses since it’s an AI, and no models can match human intelligence and intellect. Still, how it will shape SEO and other tasks is something that is to be seen.