Category Archives: PPC

PPC

The Impact of COVID-19 on Google Ads for These 21 Industries (A DATA-CENTRIC DISCUSSION)

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Believe it or not, but the COVID-19 Virus Pandemic will define this 2020. With this imminent threat spreading like anything, it has shaped into what many believe to be an uncontrollable global crisis, impacting not just public health, but the world economy, as well! And the scariest part of this is there’s still no conclusive … Continue reading The Impact of COVID-19 on Google Ads for These 21 Industries (A DATA-CENTRIC DISCUSSION) →

PPC

Psychology Principles that will help to write Better PPC Ad Copies

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To be frank, you do not need to be a rocket scientist to be a master creator of effective PPC ads. Nor that you need to be an expert in mental manipulation. All you need to have is a bit of creative acumen and ability of rational thinking. However, having a sound notion of mental … Continue reading Psychology Principles that will help to write Better PPC Ad Copies →

PPC

A Beginner’s Guide To PPC Advertising :- Things To Be Clear About!

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“PPC advertisements account for 65% of clicks for top-commercial intent keyphrase searches!” Perhaps that’s why PPC advertisement is still considered to be one of the most employed B2C strategies in the digital marketing realm. And in 2012, “Google generated over Au$43.5 billion in PPC advertisements.” And the reasons for that being:- PPC ad campaigns tend … Continue reading A Beginner’s Guide To PPC Advertising :- Things To Be Clear About! →

PPC, SEO

Which Is More Effective For Your Site Marketing – PPC or SEO?

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In today’s time, around 80% of users find their desired information or destination via search engines. And just this stat alone is enough to establish how important is having a strong presence in Yahoo, Bing or Google! When it comes to boosting traffic and user interest, there are two prime options to choose- PPC:- Pay … Continue reading Which Is More Effective For Your Site Marketing – PPC or SEO? →

PPC

Elements that are Going to Define your Success Towards AdWord Campaign

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Are you looking towards making a bang in the marketing world with AdWord Campaigns? Businesses are relying on this effective marketing tool for marketing in today’s world. With the complications in the AdWords, there are improvements, and almost every campaign can be reviewed and improved accordingly. However, the cost involved in running the AdWords campaign … Continue reading Elements that are Going to Define your Success Towards AdWord Campaign →