In today’s time, around 80% of users find their desired information or destination via search engines. And just this stat alone is enough to establish how important is having a strong presence in Yahoo, Bing or Google!
When it comes to boosting traffic and user interest, there are two prime options to choose- PPC:- Pay Per Click and SEO- Search Engine Optimisation.
We, JR Technologies Web- your premier SEO/PPC marketing agency in Sydney presents a detailed explanation about both of them.
Brief Overview:
Our PPC experts in Sydney state:-
“You can use PPC endorsement approaches provided by Yahoo search marketing or Google Adwords. This allows you to display endorsements in the sponsored section of every single search engine page.
You have to pay off a fee depending on how compelling and competitive is the selected key phrase. And every time a user clicks on your posted ads, they get redirected to your business website.”
As an alternative mode is to achieve high ranks in the SERP by following all SEO practices. The aim is to get the site displayed on these pages more prominently and more regularly. Topping the rank could take a bit of time, but the free traffic generation works like a charm for more business runners.
Which Brings More Value- PPC or SEO?
Despite both being effective endorsement tools, many people keep asking:-
Is buying your way to the peak of the SERP via PPC campaigns Better?
Or is cultivating your own organic SEO marketing strategy by following the best practices?
In order to make this right choice; you need to first dig deeper into knowing these approaches.
Perks of SEO:-
Organic SEO is always long-lasting. A site which is properly optimised will maintain a high position in the SERP rank, even after a PPC campaign has been turned off.
Search engine ranking is more stable as compared to PPC. This is because PPC ads keep changing position as per one’s competitor’s bidding methods. But a site with a good link authority and superlative content can retain its ranking, even if you don’t do SEO for a month.
Organic SEO strategies are more cost-effective. PPC consists of labour costs to set things up and manage its campaigns. This costs more than SEO, plus there are continuous charges for clicks after the set-up is done.
Perks of PPC:-
PPC yields faster results than SEO which usually takes a month’s time to show any differences. But with PPC; you will witness instant traffic, clicks and appreciative conversions.
PPC is manageable and scalable- meaning you get the liberty of setting your budget and having a clear idea of the number of leads you will receive. SEO, contrarily, is not so cut and dry. It needs more time, and even money if the competitor is tough.
With PPC; you don’t need to worry about any SEO algorithm and its influence in the site’s ranking. This is because when bidding for the top rank, organic rankings is not going to matter. But in SEO you need to constantly keep the site optimised as per the standards or else Google will penalise the site for black-hat parlour tactics.
The Final Verdict:-
Our SEO/PPC Advertising specialists in Melbourne believe both are powerful site endorsement techniques, and if done correctly, both can get your business site to respectable stature.
Statistics Show:-
Organic searches have 8.5x more chance of being clicked than paid ones. It researches using heat maps have stated that end users eye more on top organic searches and don’t notice the adds on their right.
On the contrary- PPC is slightly ahead in conversion rates (1.5.x times more to turn clicks from search engines.)
PPC real value lies in its strength and expansiveness. With proper PPC campaign; you can always be on the first page of different targetted terms inside a day. This could explain the reason why around 87% of search engine dollars are spent on PPC as compared to 11% for SEO.
So, it can be said that PPC will serve wonderfully if you have launched a new site and want to create a name and recognition amongst the top market leaders. Be it for a limited period or for some special event, PPC campaigns are very effective for online exposure. Also, PPC techniques are more effective for products rather than for services.
But when it comes to long-term life for your site, SEO clearly offers more value in the online search market. And which explains why you should spend more money on organic SEO against PPC.
Now that you have come to a proper decision speak to us about your requirements. Being a distinguished SEO/PPC advertising company in Melbourne; we will maximise your budget and bring forth positive ROI.
More importantly; we will concentrate on your business online endorsement and allow you to focus on other essential matters of your business.
Give Us A Call @02 8006 7865. We look forward to helping you!
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