SEO or Search Engine Optimisation is a method of maximising both the quality and quantity of the website traffic. The aim is to make the website more visible for the users as well as for the web search engines. The method or strategy for making a website SEO ready is formed through a perfect mixture of art and science.

This blog here is to be your guide to the world of SEO. Take it as an introduction guideline or some pro tips to reshape your SEO strategyin 2019; this blog is going to help everyone who is currently trying to explore the nook and corner of SEO. Get a detailed view in a nutshell here.

Here are the areas we will be covering for you. Enjoy Reading!

The Significance of SEO

Well, when the digital market is booming almost every day and that too in supersonic speed, the chances of a website, surviving in the market, are becoming less day by day. So, the challenges are quite bigger now compared to how it was in the beginning.

SEO is essential because this is one of those most reliable marketing methods that never fail you. No doubt about the fact that digital competition is always brewing like a cup of hot pipping coffee. So, you ought to put your best strategy in focus and secure the highest rank without a glitch.

Among the search engines, Google, of course, stands as the best to fetch more consumers. Survey reports have indicated that where other leading search engines like Yahoo, Bing and YouTube have been successful in bringing in 70.6% of all the traffics, Google can bring 60% of all the traffics.

Did you know that the website that appears on the first page of Google is more likely to get 20% of the clicks? It counts as you are going to get around 22,000 visitors every month if you can optimise your website on the top. Whether you go for the paid result or organic result, you can quickly assess the impact of such a huge amount of visitors.

Business leads, Pay per Click, brand recognition – such a pool of visitors on your website will skyrocket your business within the minimum time.

How the Search Engines Crawl

“How will Google decide that my website is the best?”

That’s the million dollar question pops up in the mind of every website owner. Honestly, Google does not reveal everything, at least not their crawling algorithm. Skilled SEO strategists mark every statement coming from Google and decide their demand based on that.

Role of Keywords

Google pays close attention to the issue of keyword relevancy. If your website does not have a relevant keyword or relevant content accordingly, Google will not give the site its due. For instance, if you are running a moving business and put keywords related to cleaning only, that is not going to get recognised by Google.

Checking Whether the Page is Authoritative or Not

Next, Google checks on the authority of the page. It’s basically the filter Google uses to check whether the content posted on the web page is relevant and accurate or not. Google inspects the pages minutely that are linked to your web page.

User Experience Signals

Other than these two things, another crucial factor that matters to Google is whether the content is useful or not. Well, just because any particular content consist of relevant words, have some links, that does not mean that the content must be useful.

Google measures the usability of any content based on user experience signals. It’s not that difficult. Google checks out how the content has been organised on the web page. Can the users easily understand it? Is the format, right? Are there relevant images to back up the written content? These factors matter the most for Google.

Hang on with us for our next blog post to get further details on SEO.

Role of Keywords

There are a few debates regarding the relevance of SEO keywords in today’s time. However, in reality, the role and impact of SEO keywords can never go obsolete. It’s only the use of keywords that have made a big difference in recent times. Organic keywords have always fetched good results from Google analytics, and hopefully, they will continue to do so soon as well.

There are two types of keywords you will probably come across. One is the keywords coming from the sellers, which can be defined as the product keyword. On the other hand, there are the customer keywords that the customers use to search for information or the product.

Now, the role of a keyword strategist is to merge both the intention together and integrate the keywords in both the off-page and on-page works. Ranking hugely depends on the use of the right keywords. However, selecting the keywords or integrating those to the content is just the beginning. It all comes down to the proper utilisation of the keywords to secure the magic number in SERP.

Speaking of the right tool for trending Keyword research, SEMRush is considered as the best among the rest.

User Intent

That’s one of the new improvisations of SEO strategists taking place in recent times. Focusing too much on the vanity keywords will jeopardise the success of SEO to a great extent. That’s what the most successful SEO strategists are claiming these days, and honestly, it has been seen working in many SEO campaigns lately.

Ways to Understand the User Intent

• Keeping a close eye on what the users are mostly searching for or following the search pattern.
• Providing the readers with accurate and relevant information in the content and that too within the quickest possible time.
• Covering all the aspects of the topic shared in the content to make sure the users can find all the information under a single roof.

There is no place of Black Hat SEO techniques such as keyword stuffing while you are focusing on designing your SEO strategy based on the user intent. For organic traffic and organic optimization, there is no better option, indeed!

What is SEO-friendly Content?

To put it in simple words, SEO-friendly content refers to any content that is being created with the aim of securing maximum search engine traffic.

SEO Content Types:

Types of SEO content include –

Product or Service Page – You cannot keep the product or service page empty. It’s the most significant source of business leads for the business owners. The right service or product page will serve the purpose of both SEO and PPC.

Blog and Article Posting – For engaging more and more readers towards the website and towards your product pages, there is no better way than posting blogs and articles in different submission sites after certain intervals.

Listing Content – The way you create the content also matters a lot. Along with sharing pieces of news and information, the content created should be sharing tips and tricks highlighting the services particularly. For instance, ‘10 tips to Rank High in Google’ or 101 Factors you Don’t Know About Google and so on.

Along with these major content sharing tactic, you can also rely on Slideshows, Glossaries, Directories, Infographics, Videos and a lot more as a part of SEO content strategy.

Keyword research, keyword optimisation, content organisation, and sharing the content on the proper platform – these are the SEO strategies you can make use of for your content to work for you.

Type of SEO methods

The SEO marketers use different techniques to offer a comprehensive SEO solution to make sure that your website gets the desired ranking as fast as possible. Well, the market is always tough as everybody is working hard to make their online presence felt. Here are some exclusive SEO services you can expect to get from the SEO marketers.

Keyword Research

The first step for SEO is certainly keyword research. Without the relevant keyword, it’s almost impossible to reach the target customers. At the same time, the marketers cannot showcase your website to Google unless and until there are enough relevant keywords in the content. Keywords refer to the phrases using which the customers place their queries.

Landing Page Creation

Creation of landing pages is the next thing comes under the umbrella of SEO strategy. The landing page vouches for the credibility of your entire website. If the landing page is not created with relevant and correct information in it, you will not be able to earn the loyalty of your website visitors.

On-page and Off-Page SEO

The most crucial part of page optimisation is developing on-page and off-page SEO strategies and putting those at work. For increasing the search engine ranking, the on-page and off page submissions are mandatory.

Technical Analysis

Also, technical analysis is also necessary for SEO. Of course, the SEO experts of Syndey must have in-depth knowledge of programming for getting this done effectively. Google’s algorithm keeps on changing, and that’s why the technical SEO analyst needs to restructure the website’s on-page details and ensure the requirements of the search engine are met.

What is On-Page SEO?

Let’s talk about the SEO techniques separately here. The on-page SEO methods are different from those of the off page SEO methods. It is referred to as the activities that are being carried out for the page when the page is required to be published.

Some of the on-page SEO techniques include –

• Creating Meta Tags and Meta Description
• Creating a customizable URL structure
• Including ALT Features
• Backlinking
• Inserting keywords
• H tags
• Taking control over the Image SEO

What is Off-page SEO?

The effective off-page SEO techniques indicate the work that is being carried out on a page that will make an online presence. Now, let’s find out what exactly are the useful off-page SEO strategies are. The off-page works include-

• Post Sharing
• Blog Commenting
• Answering Queries
• Actively working on social media
• Video Creation and Sharing
• Hooking the customers with the website

What is Technical SEO?

It’s undoubtedly a broad topic, but here we are trying to give you a brief idea about the area. Although, in most of the cases, the website owners don’t even consider it as an essential task to be done. The steps of technical SEO include

• Verifying the website in Google Search Console
• Using an SEO-friendly URL Structure
• Measuring as well as optimising for the Page Speed
• Setting up HTTPS Encryption
• Reconstruction of website architecture
• Internal Linking
• Optimising the website for mobile

Checking the outcome or results in Google Analytics after a fixed interval is immensely necessary to make sure the strategies used are being effective from every way possible.

The Importance of Link Building

The significance of link building for SEO has always been there since the beginning. The backlinks are referred to as Google algorithm’s backbone, and in recent times, these have become more important than ever. Here’s how you should proceed with the entire link building procedure.

Understanding the Link Authority

Undoubtedly, all the links have different purposes of serving. The authentic, reliable and trusted websites can share links that will leave a positive impact on the ranking of your website.

The authority is divided into two divisions; one is – domain authority, which means the website’s overall authority. If any particular page of the website does not have a lot of links, the site can still reap the benefits of domain authority. On the other hand, the page authority suggests the authority of a specific page.

Start Getting Links from Relevant Websites

That’s indeed the very first rule of link building. As soon as you will be able to spot any specific website that shares the same business niche as yours. Getting relevant links from them will leave you with better advantages than getting links from the other industries.

Prove your Website’s Legitimacy with Backlinks

You need to remember a point here that the website you are getting relevant links from might have some other business but has some similarity. For instance, if you are running a website offering SEO packages and you start getting links from a website offering web designing solution – that will still be considered as relevant. These links will carry the flag of your website’s legitimacy.

White, Grey and Black Hat SEO Techniques

Before your SEO strategists take a leap for optimising your website, you need to check whether the strategies are going towards the right direction or not.
Let’s frame the techniques one by one.

White Hat SEO Techniques

• Making your website mobile compatible
• Focusing on the user experience
• Proper Keyword Research and Using LSI Keywords
• Link Building
• Claiming your Business Listing

Black Hat SEO Techniques

Before we tell what the black hat SEO techniques are, it is crucial for you to know that, we do not encourage any sort of black hat SEO techniques as Google does not approve these techniques under any situation.

• Using unrelated or irrelevant keywords
• Keyword Stuffing
• Putting Hidden Text or Links within the website content
• Creating doorway pages instead of landing pages
• Cloaking
• Mirroring Website or Posting Duplicate Content
• Spamming

Grey Hat SEO Techniques

As the name clearly indicates, this particular SEO technique is actually a combination of both white and black hat SEO techniques. Some of those include

• Adding more words to the existing content
• Purchasing the expired domains
• Striking a balance of keyword density
• Using social bookmarking sites
• Generating microblogs packed by information

Remember that, if you get penalised from Google in any way, it will take a lot of time to regain the position. Make sure you have a chat with our SEO consultants regarding this issue and ensure that you are not going against Google’s guidelines under any circumstances.

Current SEO Trends

Let’s end up this discussion by leaving you with some knowledge about the current SEO trends you must start following this year and the next year onwards.

Schema Markup

Although, a lot of people tend to believe that Schema doesn’t really work, but in reality, using Schema can ensure better organic traffic for your website and also improve the organic click-through-rate.

Voice Search Optimization

Google has already declared that almost 20% of the total searches are being carried out through voice search. And, by 2020, the number will turn into 50. So, you should initiate the practice of making website ready for voice search as soon as possible.

Focus on YouTube

Last but not the least, using YouTube to share videos with title and descriptions filled with the relevant keywords is another practice you should be focusing on.

Conclusion

Hope you have found this guideline for SEO helpful and productive enough. There is undoubtedly more to the SEO techniques discussed here. You need to prepare your website in a way so that the search engines can crawl your site, recognise your keywords, assess the relevancy of your website and give you the desired ranking.

Get started with JR Technologies Web today! We are in the business for last 8 years and have assisted thousands of clients already. Now, it’s your turn to share your SEO queries with us. Visit https://www.jrtechnologiesweb.com to learn more about our services.