“PPC advertisements account for 65% of clicks for top-commercial intent keyphrase searches!”

Perhaps that’s why PPC advertisement is still considered to be one of the most employed B2C strategies in the digital marketing realm.

And in 2012, “Google generated over Au$43.5 billion in PPC advertisements.” And the reasons for that being:-

• PPC ad campaigns tend to drive traffic quickly.
• These campaigns allow business owners to target a niche audience more effectively.
• They help enhance your presence in the local area.
• And, it serves as a result-oriented tool to address customers who have already committed to the purchasing process.

Beginner’s Knowledge-Base To PPC Advertising:-

Truth be told, PPC advertisement and SEO are not at odds with each other. Yet, they do complement one another brilliantly.

However, using PPC advertisement campaignss for your business promotion may seem easy. But it’s far from it, and perfecting it only comes with the right learning curve and some practical knowledge.

If you want to learn how to make the best use of PPC ad campaigns, then here’s your knowledge base.

1: Deciding On Which Service Do You Want To Use PPC Advertisements.

You will find many networks providing PPC ads (with of-course its own merits and demerits).

Some factors involved in finding the right PPC network are:-

• Your budget
• The kind of ad you wish to run (video, podcast, mobile app, text image, etc.)
• And the service that’s going to get the most audience.

But Google AdWords is one trusted choice as it offers you choices of two primary placements.

• In the search ads– mainly those that appear in the listings over the organic search displayed as per user queries.
• And display network ads which appear on sites, email interfaces that have been included in Google ads via Adsense programs.

2: Running Your PPC Ad Campaign:-

Once identified a proper PPC network; you should familiarise with its best practices. You need to ensure every component comes with a character limit and a headline that suits the purpose properly.

• 1^st And 2^nd headline being 2-30 characters respectively.
• Description:- Should not be more than 80 characters.
• Display URL:- Should follow a 15 path character for a basic URL display.

But there is always scope for using various other options for picking your texts, images and videos. And to help you we at JR Technologies Web Pvt Ltd offer you proper guidance.

Our PPC experts in Melbourne will also help you incorporate the right practices to your PPC ad campaigns.

3: How Much To Pay For Your PPC Ads:-

Most PPC network prices base their advertisements via an auction model. Meaning- the exact cost is controlled as per what others pay to have their ads in specified keyword search results.

We establish the budget using a PPC Bid Management Processto determine the overall quality score. With that; we also pick the right ad placement on a specific page. More ‘in-vogue’ keywords turn out, the more you will need to pay for every click.

Other variables include the quality score of how useful or relevant Google believes it will be to the end-users. If the quality score is high, then you’ll earn rankings and pay low CPCs for every singular key phrase placement.

What Else?

• Always Start Small:-

It is very unrealistic to expect your first PPC advertising campaign to be a big success. Most cases, they are not, and to reach a respectable position it takes several months.

So, if you do think of jumping in with both feet into PPC advertising, keep your monthly (even daily) budget low. Work with just a handful of ad sets.

After all, even one ad does provide meaningful data which you can use to polish your future PPC Advertising campaign be it in Sydney or Melbourne.

• Do Plan Ahead Of Time:-

Along with keeping your first few PPC campaigns small; you should also plan ahead of time.

And look to:-

• Convert as many end-users into clients (preferably using high-targeted landing pages and PPC click-throughs).
• Try and maximise the average size of each order that every PPC customers look for.
• And limiting your bids so that your CAC- average ‘Cost To Acquire Customers’ is below the average order size of LTV or ‘Lifetime Value’ of all your clients.

• Make Proper Use Of Analytics:-

You will primarily have to pay attention to the wealth of information provided by the opted PPC network. Though some will come to you from internal resources too. For better results, speak to a trustworthy PPC marketing company in the area and take help from their specialists.

Final Say:-

It takes a lot of time and practises to become a master of the PPC ads domain. And to help you in your initial stages; we being your trusted PPC marketing agency in Melbourne will offer you:-

• Click per ads.
• Click through rates.
• Number of impressions obtained.
• The average cost per click.
• The total ad money that’s spent.
• The number of conversions
• The precise position on a particular webpage.
• Cost per conversions
• And a proper reading on the conversion rates.

We welcome you to speak to our experts by calling @ 02 8006 7865. They will utilise the best practices and optimise your PPC ad campaign till you hit your expected profits along with a scalable source of new leads.