“PPC advertisements account for 65% of clicks for top-commercial intent keyphrase searches!” Perhaps that’s why PPC advertisement is still considered to be one of the most employed B2C strategies in the digital marketing realm. And in 2012, “Google generated over Au$43.5 billion in PPC advertisements.” And the reasons for that being:- PPC ad campaigns tend … Continue reading A Beginner’s Guide To PPC Advertising :- Things To Be Clear About! →