Tag Archives: pay per click

PPC

The Impact of COVID-19 on Google Ads for These 21 Industries (A DATA-CENTRIC DISCUSSION)

Leave a comment

Believe it or not, but the COVID-19 Virus Pandemic will define this 2020. With this imminent threat spreading like anything, it has shaped into what many believe to be an uncontrollable global crisis, impacting not just public health, but the world economy, as well! And the scariest part of this is there’s still no conclusive … Continue reading The Impact of COVID-19 on Google Ads for These 21 Industries (A DATA-CENTRIC DISCUSSION) →

PPC

A Beginner’s Guide To PPC Advertising :- Things To Be Clear About!

Leave a comment

“PPC advertisements account for 65% of clicks for top-commercial intent keyphrase searches!” Perhaps that’s why PPC advertisement is still considered to be one of the most employed B2C strategies in the digital marketing realm. And in 2012, “Google generated over Au$43.5 billion in PPC advertisements.” And the reasons for that being:- PPC ad campaigns tend … Continue reading A Beginner’s Guide To PPC Advertising :- Things To Be Clear About! →